Brand Assets Setup
How to build brand assets so every article uses your voice, expertise, evidence, and approved calls to action.
Brand Assets tell the AI who you are, who your audience is, how you want to sound, and which first-party evidence it can use. Each website maintains its own assets.
What's in brand assets
- Brand Name — Your brand name, used correctly throughout articles
- Brand Description — A 2–3 sentence summary of your product or service
- Target Audience — Who you're writing for (e.g. "small business owners in the US")
- Brand Voice — Tone keywords (e.g. "friendly, expert, no-jargon")
- Keywords to Avoid — Words or phrases to exclude (competitor names, sensitive terms, etc.)
- Competitor Domains — Domains the AI should never link to in your articles
- Professional Perspectives — Expert positions and frameworks unique to your brand
- Customer Cases & Original Data — Approved first-party evidence the AI can reference
- Calls to Action — Conversion language approved for generated articles
- Author Profile — The human expertise, role, and credentials behind the content
Set up your brand assets
- Go to Resources → Brand Assets → select your site
- Fill in each field
- Click Save Profile
All future articles generated for that site will automatically apply these assets.
Brand analysis (auto-fill)
Not sure what to write? Use the Analyze Brand feature: enter your website URL and the AI will scrape and analyze your site's content, then auto-fill most of the profile fields for you.
Tips
- A specific Brand Description produces more differentiated content than a generic one
- Adding competitor domains prevents the AI from inadvertently promoting rivals
- Update your profile whenever your brand positioning changes